@nikewomen was created in order to represent the modern girl of sport and fitness on Instagram. The Neue School acted as the primary strategic partner during the launch of Nike Women’s instagram channel in 2013. The goal was to build a deeper identity, community and dialogue with a likeminded audience on the platform.
Our mission was to serve the growing community of Nike Women with daily inspiration and motivation to move. Since launch, we've created and curated the content on the channel.